With the trend towards more direct, customer-centric marketing – and to ensure a positive customer experience that adds to the bottom line – more than ever marketers need sound customer communications management (CCM) strategies and solutions in place.
Turning regular customer communications, such as bills and statements, into powerful marketing vehicles that deliver results isn’t easy. But it’s something TriPartum does every day for marketers at client organisations.
We provide an independent, pragmatic marketing perspective on regular transactional customer interactions. We ensure, through our robust, proven and seamless CCM solutions, that you can:
- ensure marketing messages hit the right people at the right time
- reach clients in the format and via the channel they want to be contacted
- maximise up-sell and cross-sell opportunities
- ensure consistency of brand and message in regular documents
- maximise accuracy and minimise errors
- increase customer responsiveness to help drive revenue growth.